Have you met Lauren? She’s the young self-taught makeup artist taking over the Internet community. Never one to fit in while at high school, Lauren turned to makeup to test out different looks and experiment.
After dropping out of school to have her son Jordan at age 16, Lauren started selling her old makeup products online to raise some money. Along with the product itself, Lauren would post images of makeup looks you could achieve with the products and buyers started asking her more and more questions about how to achieve those looks. As a result, she took the looks online.
In mid-2007, she uploaded her first makeup tutorial onto YouTube and it was an instant success. She had lots of reviews and comments from girls all over the world that were just like her – unable to fit in but willing to experiment with their looks. Lauren learnt all her tricks of the trade from celebrities and girls on the street, copying makeup looks that they wore so well. She has said, “I am very proud of myself considering my average size for a woman it is very hard to get this much notice. I want to make a huge change to the beauty industry”.
Last year Lauren launched her first makeup line, ‘By Lauren Luke’. Consisting of makeup kits with various palettes for eyes, her line also comes with online tutorials describing the many different looks one can make from her kits.
The kits are also divided into special colour points so you can tailor your look to the Lauren Luke look. Think deep greens and shimmers in ‘My Luscious Greens’, pinks and reds in ‘My Vintage Glams’ and blacks and taupes in ‘My Smokey Classics’. Each palette also comes with Lauren’s signature favourite black eyeliner.
Palettes cost $49.95 and are great when used in conjunction with Lauren’s tutorials. Get one and get online now!
pics: Lauren Luke