By Ali Sims
Founder of La Glam Minerals 2009, Amanda La Monica, is one of Sydney’s most sought after bridal makeup artists. An editorial favourite, business woman and mother, her hard work and success is a credit to her life philosophy “Invest Now, Rest Later.” Amanda’s also been nominated for the 2011 Cosmopolitan Fun Fearless Female awards. Here she takes us on the journey of creating her business and explains why natural is best.
When and why did you create your mineral makeup line? Why natural? Why Vegan?
LaGlam was created in 2009, I wanted to create a brand that was natural and could offer my clients everything that they asked of me. I am not vegan myself, however I believe if we can go back to basics and be as natural as possible with what we’re using on our skin then that’s got to be the better way. These days so much research is released showing causes of different diseases and I believe this is why people are looking towards more natural products rather than using chemicals etc.
How does the philosophy of your makeup line “Look and feel glamorous naturally” translate into your everyday life?
I believe that a woman should look naturally glamorous or beautiful without looking like she’s trying or that it’s intentional –a natural beauty is most appealing.
How do you look and feel glamourous naturally? What do you do in your everyday life that adds a bit of glam?
My hair and makeup is always done, even for the early dash to school for drop off. By my makeup being done I don’t mean full glamour makeup but showing effort in my presentation to look natural but beautiful. Using LaGlam I can achieve this in less than 5 minutes giving me more time to get the kids ready! Read the rest of this entry »